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February 12, 2009

Southwest Adds In-Flight Wi-Fi; Teams with Best Western

Filed under: Uncategorized — Chris @ 12:34 am

The race is on to get Wi-Fi in the sky. This week Southwest announced that it would begin testing and installing in-flight Wi-Fi this year. (So you can surf the Internet and communicate with PDA’s on the plane.) While SW is following the lead of Delta, American and Virgin America, its offering is a bit different…and possibly better and faster than the others. Other carriers offer a land-based product called Go-Go which uses a network of ground stations to beam the Internet up to planes in the sky. Southwest is using a different system called Row 44, which uses a satellite connection (which to our wee techie brains, might mean a more reliable connection that works everywhere…even over water…). In keeping with Southwest’s current, cheeky, “no fee zone” comm strategy, the service is free…at least during the testing phase. Right now it’s only on a single plane, but stay tuned for more. Southwest produced a cool youtube video about this.

The Westies: Southwest + Best Western

This week Best Western Rewards partnered with Southwest Rapid Rewards allowing members to earn half of one Southwest Rapid Rewards credit for each stay. But during Best Western’s spring promotion, which runs February 15 through April 5, members who register Southwest Airlines Rapid Reward credits as their earning preference can earn double – one full credit – after staying two nights during the promotional period. (In addition, BW Rewards members can convert 5000 hotel points into one Rapid Rewards credit.)


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