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May 13, 2009


Filed under: Uncategorized — Chris @ 4:20 pm

I’ve been tracking travel trends since 1988. Every year at abstatisticsout this time, the news is flush with polls, prognostications and predictions for the upcoming summer travel season. So let’s examine this week’s AP-Gfk poll that produced the following gloomy headlines:  “Fewer Americans Vacationing This Summer,” and “Americans Scale Back Vacation Plans.”

Really? You know you can spin a poll number any way you’d like, so here’s another way of looking at the AP-Gfk Poll of 1000 U.S. adults taken April 16-20:

>Despite the gloom and doom, two-thirds of Americans HAVE NOT canceled at least one trip this year because of financial concerns.

>Given the state of the economy, a startling 42% of Americans plan to take a leisure trip this summer, down only seven points since 2005 (from 49%) when the economy was in significantly better shape.

>Two-thirds of those who make more than $100,000 per year will take a vacation this summer. Half of those earning $50,000 to $100,000 will do the same.

>The “staycation” is dead: The poll found that 80 percent of those planning a trip this summer WILL NOT stay closer to home this summer due to economic worries, while 77 percent plan to stay at a hotel and NOT in the guest room or on the sofa of friends and families.

(click here to read the alternate version/analysis of the AP-Gfk Poll numbers)

What do YOU think? How would YOU translate the poll number? How have your summer travel plans changed? Have they? Please leave your comments below! Or, shoot me an email:


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1 Comment »

  1. I definitely have to rethink/plan my summer vacation. Probably use PTO for long weekends instead of a whole week.

    Comment by Darkley Bean — May 14, 2009 @ 9:23 pm | Reply

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